Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in bantam clouded text, usually in the Bell Gothic or Bell Centennial typefaces. The YP publishers generate benefit by selling advertising space or listings http://www.yellowmarketing.com/ under each heading. Advertising may be sold by a direct sales force or by approved agencies (CMR's). Derivable From advertising space varies among publishers and ranges from bold names up to four intensity twin youth ads ("double trucks")

• Business listings used for publication are obtained by numerous methods

• Local phone companies that publish YP directories rely on their own customer lists and include bag listings that are provided by phone service providers (CLEC's)
• Business owners that utilize phone military service other than the local phone concourse (typically a Bell Company) should make certain that their information old-fashioned been sent to the publisher for printing in upcoming directories.